As blogging has evolved into a platform for building trust and sharing information with prospective clients, there are a few things you should never write in a blog.
These things tend to lesson your professionalism and turn readers and clients away. Keep these in mind as you write your own blog:
1. Share too much personal information. Most of us are already in information-overload. Sharing irrelevant personal information is unnecessary. Save the stories for your friends or choose a meaningful personal story and blend it into a blog post.
2. Not keeping it professional. In the same respect if your blog is intended to attract clients, keep it sounding professional.
3. Express anger or offensive words. A good blog will typically be a positive one with words that are used to educate and inform the reader. Using your blog to express anger at a person or organization could easily backfire.
4. Make up lies. Don’t say things that aren’t true or can’t be proven in your blog. Establish trust with your readers by telling the truth.
5. Plagiarize. Don’t copy someone else’s words. If you use a direct quote from another source, acknowledge the author.
6. Not giving credit. If you’ve cited an online resource, make sure to give credit and link to the site.
7. Write in long paragraphs. Make sure your blog has shorter paragraphs that are easy to read on the computer screen.
8. Skip the spell checker. While typos can and do happen, make sure to at least read your post and spell check it before posting.
9. Use too many words. If you have a complex idea for a blog, break it into short pieces or a series of blogs.
10. Leave insulting comments. The art of commenting should be to create a dialogue. If you wouldn’t say it to the person’s face, don’t comment with it on a blog.
While there isn’t an official blog code of conduct, keeping in mind these things you should never do in a blog will ensure you come across as trustworthy, professional, and knowledgeable in your field.
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