3 Money Mistakes to Avoid If You Want a Profitable Business
The U.S. Bureau of Labor Statistics shows that 45% of new businesses fail during the first five years and 65% during the first 10. Only a quarter of businesses make it to 15 years or more. Why? The number one reason businesses fail is that business owners need better...
5 Secrets to Content That Keeps Your Brand Community Engaged
People join brand communities for several reasons: a sense of belonging, deals, networking, and exclusive content. Content is a great driving force because it keeps people tuning in and engaged over time. But not just any content will keep your community coming back;...
Use Competitor Insight To Drive Your Marketing Message and Strategy
When crafting your marketing message, you need to know your customers better to demonstrate how your product or service solves their problems. It would be best if you also considered your competition. Studying your competition will gain profound insight, enabling you...
Define Your Target Market To Create A Winning Marketing Message
Understanding your target market is the most crucial step when crafting your marketing message. Why? Because your message needs to speak directly to your target market, and your message must show them that you understand their needs and who they are. It also needs to...
Serena Carcasole is a Best Selling Author, Visibility Specialist, and Lead Generation Expert. Founder of the Amazing Coaches Network, Amazing Women Entrepreneurs Network, Thriving Women Magagzine, and host of the Amazing Women of Influence podcast. Learn more here.