Creativity is vital when marketing on social media! Tailoring your marketing message to the social media platform, you're using, and your target audience is essential.
Developing a winning message may take trial and error, but it will be worth the effort!
Here are some guidelines to help you get on track.
Select the Appropriate Social Media Platforms for your Audience
Find out where your target audience hangs out, which will inform which social media platforms you choose.
Each social media platform is different, so it’s essential to understand the characteristics of each:
- Facebook is the largest social media site. It’s a place where people interact with friends over shared interests. It’s also commonly used for business with Facebook Groups and business pages.
- Users share photos, images, and other visual content on Instagram, such as videos and reels. This is a popular social platform for solopreneurs.
- If you have something to teach, YouTube is a fantastic platform. YouTube videos can be great for product demos, interviews, instructional videos, behind-the-scenes looks at your company or industry, and vlogs.
- LinkedIn is a professional networking site that is especially good for B2B brands.
- Twitter is used for quick news and updates. People here are looking for the latest information on topics they care about.
Don’t Shout – Connect
Social media can sometimes feel overwhelming with the large volume of content posted and shared at any given moment. Not to mention, complicated algorithms can mess with your head.
It may seem like the only way to reach your people is to shout or spam everyone. But that approach will annoy others and quickly get you unfriended and blocked!
You don’t have to have the loudest voice on the site. Instead, find your people, connect with them, and build rapport. When the time is right, you can invite them to a discovery call (aka sales call) and present them with your offer or send them to your funnel.
This type of natural approach to marketing on social media is often referred to as conversational marketing or organic marketing.
Set a Specific Goal for Your Marketing Message
Create a specific goal for your social media marketing messages.
What is it you want to achieve?
What is your timeline?
Set a SMART goal that is specific, measurable, attainable, relevant, and time-based.
For example, you may want 50 new email subscribers each month using Facebook content.
Create a tracking sheet to monitor your progress and results. By creating a plan and tracking your success, you will determine what works and what doesn’t.
This practice will enable you to improve your strategy and refine your marketing message.
Learn about your Competitors
To learn about your competitors, follow them on social media.
Being a part of their audience will allow you to experience how they engage with their people, and you'll gain insights into what they offer and how they communicate.
Learn from your competitor's marketing efforts and use them to spark ideas for your marketing content. Try doing something they're not.
By following your competitors, you'll stay abreast of what they are doing and use it to create a marketing strategy and messaging different from theirs.
Marketing Tips for Posting on Social Media
Your marketing message is unique to you. Therefore, learn how to share your message on social media. Following are some general guidelines to use:
- Be social. Your presence should be friendly and chatty. Don’t be afraid to engage with others, which drives social media interaction.
- Stay positive. Don’t post anything negative or anything that could be perceived as unfavorable.
- Be interesting. You’re trying to engage your followers, so think of things that interest them to post and talk about.
- Listen well. Focus on listening to your customers. Social media is a dialogue, and you’ll learn a great deal about what’s working and not working with your marketing message by seeing how people interact with it.
- Don’t promote. Instead of promoting, position yourself as an expert and focus on helping people solve their problems. This will lead them to take an interest in you and learn more about the products you offer.
Think of social media as an opportunity to serve your community with valuable content so that they look to you when they need help.
Crafting a Marketing Message that Resonates with your Target Audience
Is your marketing message ready for social media?
Be sure to craft a message that communicates the unique benefits of your offer to your target audience. Your message should indicate how their life (or business) will change from your product or service.
If you’re ready to skyrocket lead generation, be seen as an authority in your field, create aligned products that you can’t wait to promote, win lifelong clients and customers, and sell with confidence then learn about the RISE Inner Circle at www.amazingwomenmedia.com/rise
