If you’re currently offering one-on-one coaching, you’ve probably noticed there’s a limit to how many clients you can serve and how much income you can generate. Your time becomes limited, which caps your earning potential. But with a group coaching program, your income potential becomes unlimited, and you’ll free up more time to focus on growth!
✨ Why Group Coaching?✨
Leverage Your Time:
Instead of repeating the same coaching process one-on-one, you can serve multiple clients at once, freeing up your schedule.
Unlimited Income Potential:
With one-on-one coaching, your income is tied to the number of hours you can work. Group coaching removes that cap—you can serve dozens, even hundreds, at once, multiplying your income.
Foster Community:
Group programs create a sense of belonging. Your clients not only learn from you but also from each other, forming strong connections and a shared support system.
Scalable Impact:
Help more people achieve their goals without burning out. Imagine the ripple effect of helping multiple clients succeed at the same time!
Accountability & Support:
Group coaching provides ongoing accountability and support, increasing success rates as clients stay motivated by seeing others progress alongside them.
✨ Types of Group Coaching Programs✨
There are many types of group coaching programs you can offer, depending on your expertise and your clients’ needs. Here are a few examples:
Masterminds:
These are high-ticket, high-touch, small-group programs in which clients get direct access to you and other experts. They usually focus on high-level strategies and provide personalized feedback.
Membership Programs:
Ongoing, low-cost programs where clients pay a monthly fee to access your content, live calls, and community. This is a great option for nurturing your audience long-term while providing continuous value.
Challenge-Based Programs:
Short-term, intensive group coaching where you help clients achieve a specific result in a limited time, such as a 30-day fitness challenge or a 5-day business boot camp. This can be low-cost or mid-ticket, depending on the value and outcome you’re providing.
Virtual Bootcamps:
These are intensive, short-term programs conducted online. Participants work through specific tasks or exercises to achieve measurable results. Bootcamps are perfect for focused, fast-paced transformation. Depending on the level of support and results offered, they can range from low-cost to high-ticket.
Course + Group Coaching Hybrid:
Combine the structure of a self-paced course with live group coaching calls to help clients implement what they’ve learned. Depending on the level of interaction, this can be mid-ticket to high-ticket.
Workshops:
Offer hands-on, interactive training on a specific topic in a group setting. This could be a one-time event or a series of workshops spread over weeks. Workshops are typically low-cost, but if you add more personal interaction and follow-up support, you can move into the mid-ticket range.
✨ Low-Cost vs. High-Ticket Group Coaching:✨
Low-Cost Programs: Typically priced between $47 – $197 per month. They tend to be more self-guided, with less direct access to you. Examples include membership programs or challenge-based coaching. The key to success with low-cost programs is volume—serving a larger number of people to make up for the lower price point. These programs are great for building a community and nurturing potential clients into higher-ticket offers.
High-Ticket Programs: These programs usually start at $997 and go up to several thousand dollars. They offer more personalized guidance and direct access to you, and they often come with high-touch support like one-on-one calls, mastermind groups, and VIP experiences. Clients in high-ticket programs are usually looking for deep transformation and expect significant, measurable results. These programs are ideal for clients who are serious about investing in their growth and getting elite-level support.
✨ How to Start Your Own Group Coaching Program:✨
1. Identify Your Audience's Needs:
Start by understanding your clients' biggest challenges. What problems can you solve for them in a group setting?
2. Design Your Signature Framework:
Develop a structured step-by-step system that will guide your clients to results. This will form the backbone of your group program. Read my article on creating your signature system here.
3. Create Engaging Content:
Plan a mix of live calls, Q&A sessions, worksheets, and actionable resources. Ensure your content provides real value and guides participants toward their goals.
4. Add Quality Supplementary Material:
Offering tools, checklists, workbooks, exercises, transcripts, and other resources that help clients implement what they learn will increase the value of your program. This extra support will give your clients a more comprehensive experience and increase their likelihood of success.
5. Set Clear Outcomes:
Communicate the transformation your clients will experience. What specific results can they expect by the end of the program?
6. Promote Your Program:
Market your program by highlighting the benefits of group coaching, such as community, accountability, and expert guidance. Use social media, email marketing, and your network to attract ideal clients.
With a group coaching program, the possibilities are endless! You’ll gain more time, scale your business, and make a bigger impact, all while creating a supportive community for your clients. Whether you start with a low-cost membership or a high-ticket mastermind, there’s a perfect model for your coaching business.
Ready to create an irresistible program, launch a profitable group coaching program, or plan an impactful event? Let’s bring your vision to life!
Book a FREE strategy session with me, and together, we’ll map out a customized plan to help you attract clients, increase your income, and make a lasting impact. Whether you're just getting started or want to level up, I’m here to guide you step-by-step.
Click here to book your session now, and let’s help you work less, earn more, and finally gain the time and freedom you deserve.
